Android Continues to Dominate the Market

The analytics company comScore Inc keeps track of many aspects of digital technologies, such as the sales and market shares of TVs, broadband packages, tablets, and… smartphones! Here is a little before-and-after of smartphone OS market share and manufacturer popularity from May to October this year. How did Android do?

The Statistics

The data presented by comScore is based upon 90 million smartphone users in the United States. The new statistics and market/usage percentages are from the three-month period of August though October, and the comparisons are made to the previous three months, May through July.

Currently, Android holds strong with 46.3% of the market share, with a big rise from the previous months which saw 41.9% – so, a 4.4% increase across six months. There is not far to go until there will be twice as many Android devices than Apple devices in the United States.

In terms of overall ups and downs in the market, Apple’s iOS follows just behind Android with a raise to 28.1% from 27.1%. Blackberry’s RIM mobile OS dropped dramatically from 21.7% to 17.2%. Microsoft’s Windows Phone 7 also fell slightly from 5.7% to 5.4%, a small drop of 0.3%, the same as Nokia’s Symbian, which went from 1.9% to 1.6%.

As for OEM popularity, Samsung remains the favoured vendor over this whole six month period, holding consistent and steady at 25.5% of all smartphone sales. Close behind them were LG at 20.6%, then surprisingly Motorola were even less popular at 13.6%. Apple holds consistently at 10.8% of smartphone sales, and Blackberry’s RIM devices were selling at 6.6%

Currently there are over 234 million Americans aged 13 and older who use mobile devices. Therefore the existence of 90 million smartphone users show that over a third of Americans use a smartphone. It would be interesting to see the usage and sales statistics on the other two thirds who don’t own smartphones. Who dominates in that market, and which non-smartphone mobile is most popular?

Industries Acknowledge and Reflect the Statistics

On a small tangent, it’s nice to see companies reflecting Android’s popularity, especially in TV adverts. I see more and more technological companies or app adverts are swapping out iPads and iPhones for Galaxy Tabs and S2s. Who can blame them, they are fantastic devices.

The application developers who release all the big games and award-winning applications are also paying close attention. Have you noticed that when Android was quiet and iPhone was booming, all the top-selling applications came out on iOS first and then Android a few months later? Now they are released pretty much at the same time which is far nicer, so Android users don’t have to watch on as iOS users enjoy being one-ahead with games and apps all the time.

This is totally understandable of course and was obviously due to business thinking; after all, why spend money and resources porting your application to a less popular operating system? I am just glad that users of Android were not put of by the smaller community or fewer ‘groundbreaking’ applications. Now Android is set to overtake iOS and become the most popular smartphone OS of all time. Nice going when you think about it.

Final Thoughts

If the numbers for Android continue to rise at even half their last quarterly rate, by the end of January Android will hold around 49% of the smartphone market share. Add another 3 months to that with the same halved growth rate of 2.2%, and Android could be holding around 51% of the market share.

I intend to check comScore’s statistics around March/April next year and update you all as to whether this growth trend has continued. I expect Christmas and January sales may have a great effect on smartphone sales too and it will be interesting to see if the statistics reveal anything interesting.


  • Leonick

    Well it’s hardly a surprise is it?
    With all the cheap crap devices available running Android, these devices have practically replaced the feature-phones, it’s what many end up with when they go in to replace their old feature-phone while not willing to pay for the more expensive such as the Galaxy S2 or iPhone.

    • mainframe

      Or more likely a recognition that Apple products are poor value – over-priced and overrated. Only in certain circles does the Apple badge impress. For many though, the Apple badge screams a different message: “look at me, I know nothing about computing or telephony so I did as the salesman said and simply bought the most expensive”.

      • http://samcater.com Sam Cater

        More likely indeed, very well put!

        • http://www.yahoo.com/ Jennabel

          Always refreshing to hear a rioatnal answer.

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