Today, Amazon is holding a press conference. We’re not entirely sure what’s going to be announced, but rumour has it that the company is planning on showing off at least one new Kindle Fire tablet, possibly two (7-inch and 10-inch), and maybe even an Android-powered “Kindle phone”. (We may also see a new e-ink Kindle, but presumably that wouldn’t be running Android.)
Okay, the phone doesn’t seem too likely, but now that Google has released the Nexus 7 it’d be a smart move for Amazon to release an update to their budget Android tablet. As I said at the time, “the presenters made it very clear – without ever actually saying the word ‘Amazon’ – that the Nexus 7 is going after the Kindle Fire market. They spent a long time talking about the Google Play Store, emphasising that it sells movies, books, and songs, not just apps and games.”
Living in the UK, I’ve never even seen a Kindle Fire – they’re only sold in the USA – but I found it interesting to read the opinions of others. Many review sites criticized the device for having a poor build quality and confusing UI (compared to the iPad), but I noticed that many actual people said that they loved it, or that their non-techie friends and relatives (who didn’t want to shell out for an iPad) loved it.
I expect great things from a second Kindle Fire. Google and ASUS have proven that it’s possible to produce a high quality Android tablet at a budget price, and Amazon have proven that once they’ve shown a piece of hardware has a place in the market, they can make it truly great by iterating on it. The first generation e-ink Kindle was pretty ugly, but popular; the second was a great improvement; and the third nailed it. I have one myself. As far as I’m concerned, it’s a good buy.