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branding

Last month, Nathaniel Mott told us why manufacturer’s custom skins should disappear. I and many others were quite excited for the recent Mobile World Congress in Barcelona, hoping to catch a glimpse of the next generation of Android handsets running Android 4.0 Ice Cream Sandwich, but collectively, I think we were disappointed. Why? Certainly not because of the specs, or even the design, but because of the skins.

If we take a look at the HTC One X, it’s not an incredibly ugly phone when it comes to user interface, but it’s nowhere near as well designed as stock Ice Cream Sandwich. It seems that the phone makers have taken Android’s open, versatile nature to mean it is there for them to mess up.

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