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When Facebook bought Instagram last month for the cool price of $1 billion, my Twitter feed showed nothing else for about six hours after the announcement. It was big news, especially seeing as it was the biggest acquisition Facebook had ever made. It also caused instant chatter in the tech world, including those jokes (“Why did Zuckerberg pay $1 billion for Instagram when he could have downloaded it for free?”) which raised a slight chuckle the first time you read them but started to grate slightly when every third person was retweeting them.

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