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Kindle Fire HD

Google’s Nexus program has been going full speed ahead as of late. The company has been able to continue the high level of excellence that we have come to expect from it while making necessary adjustments to offer reasonably-priced hardware. Thanks to the implementation of their latest Nexus line, we finally have a concrete idea of Google’s overall goal with their own device line-up.

However, with the most recent releases, the role of the “Nexus” in the Android ecosystem has shifted slightly. Android is currently standing on its own two feet without the need for Google to rescue it with a new device every year. Thus, instead of aiming to alter the current market by steering other manufacturers in the right direction, the Nexus line is finally at a point where it is tailored to supplement an already healthy industry.

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Amazon has recently upgraded its status in the Android ecosystem, transforming from a lowly OEM to a powerful force and one of the most popular manufacturers. They capitalised on a smart business decision that pushed other Android OEMs towards that model. But how did Amazon achieve such greatness while others fell short?

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