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MPme Radio

Whether I’m working or relaxing, tuning in or tuning out, music is a constant in my daily routine. As is typical of a library-based listener, my soundtrack is a mix of old favourites and newer additions, but usually, nothing absolutely fresh flows through my speakers or earphones. Once in a while, though, I break this mould.

There are several routes which new music takes on its way to my eardrums. I listen to local commercial radio, for example. Radio stations will always provide a wider scope of tracks than my iTunes library, but the variety of broadcast playlists can be a little too random — which is why I’ve also long used Last.fm. As a taste-based recommendation engine, it is as close to human as an automated platform can currently be. However, this intelligence can actually hinder the finding of newness. Presenting me with clones of the music I already like isn’t going to improve the breadth of my listening experience.

A new app named MPme Radio wants to find a happy medium between these polar opposites, marrying the unexpectedness of radio with the predictability of an intelligent recommendation engine. Given that this app relies on the content provided by third-party broadcasters, though, is a middle-ground nirvana really possible?

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