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Nike+

The idea of looking after yourself is no longer an activity restricted to a reliance on common sense. Where professional sport led, the rest of us followed, and today, personal well-being is a science. The volume of personal data that we can capture, and the depth in which we can analyze it, have provided new insights into how we should be eating, drinking, sleeping, living and exercising.

The mainstream cultural acceptance of fitness-related data logging can really only be attributed to the sporting world’s superbrands. Nike+ and Adidas’ miCoach, for some time, have dominated the market, and have been pushed by their respective parent companies at every opportunity. As the fitness app market has matured, however, numerous apps from infinitely smaller development teams have become some of the most popular offerings in the genre.

One iOS product which falls into this category is Moves. It’s an app which can best be described as a smart pedometer, and its simplicity and high quality design have won it a significant fan base over on the Apple-flavoured side of mobile computing. But now, Moves is making an entry into the Google Play store, and I got the chance to play with the pre-release version. Here’s how I got on…

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