Several months ago, I did something for the first time: I ordered pizza online. Ever since then, whenever I’ve ordered from Domino’s, I’ve done it through the web. There are a number of reasons for that, but the main one is that you can order at your own pace and in a convenient location. I’ve had numerous food orders wrongly interpreted at various different outlets (not just Domino’s) when I’ve ordered via speech, but I’ve always been happy with the results of ordering online. This is because, thanks to the way that Domino’s organises its website, every last detail of a pizza can be customised and sent off to the store, with no room for a bad interpretation, because you haven’t spoken to anyone.
I generally order food around lunchtime or in the early evening, and normally when I’m out somewhere. I’m not necessarily next to a PC, which normally leaves two options: go to the store, or call in an order. Neither of these methods have the aforementioned advantages of online ordering – but, fortunately, there’s now a third: mobile apps. (more…)