It’s been exactly one year since I bought an Android tablet and throughout this year, I have enjoyed setting it up, using it, evangelizing the 7″ form factor and watching Android tablets rise in popularity with Google’s official endorsement of the Nexus 7 and the Nexus 10 later on. The iPad had dominated the tablet market for quite some time, but it seems as though Android tablets are finally getting the credit, spotlight and market share that they deserve.
However, once users get past the purchase, Android tablets are still facing the same problem they had one year ago: tablet-optimized apps curation and discovery. Google has done absolutely zero effort to remedy the situation, despite the availability — and dare I say abundance — of quality tablet apps. Personally, I have spent countless days looking for them and crying over the many quality apps that never get more than a few hundred downloads because no one can really find them in the Play Store. I have also done my best, ever since I took charge of the editorial duties at Android.Appstorm to cover more tablet apps roundups and help readers find these hidden gems.
And I have been trying to stay positive about the situation, but last week, I saw the straw that broke the camel’s back: Etsy — a non-tablet app by any definition — was featured on my tablet’s Store! As someone who has made it a personal mission to improve recognition and discovery of tablet apps, this came as a low blow – Google simply can not be bothered, and there’s only so much one person can do. Following is a desperate cry for the Android team to get their heads together and fix this situation as soon as possible.