Email is essential these days. Virtually anyone who owns a smartphone can be accused of being a Crackberry addict, regardless of the particular phone they own. And although it’s great to be able to get emails no matter where you may be, there’s a downside to this level of connectivity.
If you’re anything like me, you’ll receive a huge volume of email each day. If my phone was to audibly notify me of the arrival of each new message, I would go insane — so I’ve disabled sound notifications. This means that I have to keep looking at my phone to see when I have a new message. Sometimes every hour, sometimes every couple of minutes. It’s infuriating. It drives me mad … almost as mad as constant sounds would do. It’s Catch 22.
What does this have to do with Boomerang? Well, aside from the fact that this is an app that can be used to send and receive emails, not a lot! My point is that email is something we can’t do without. But for too long we have all been constrained by the way email works. Boomerang has been designed to wrestle control out of the hands of email clients and place it back under your command.