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We’ve all heard about‘s music scrobbling service. Whenever you listen to a track – whether on the site, on your computer’s MP3 player, or even on your phone – the details immediately get uploaded to your profile on We now see more and more audio/video companies that try and implement this; even Facebook is getting into it with its new “real-time serendipity”.

Is this a new trend, or will people complain about how social sites are getting more and more involved in our personal lives?