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Samsung’s latest TV ad focuses on a group of hipsters queuing up to get the latest iPhone. (Okay, that’s not explicitly stated, but it’s very strongly implied.)

The advert points out a couple of features where the Galaxy S II trumps the iPhone: 4G service, larger screen. But more than that, it pokes fun at the stereotypical image of an iPhone user:

“I could never get a Samsung. I’m too creative.”
“Dude, you’re a barista.”

“If it looks the same, how will people know I upgraded?”

As a sketch, it’s pretty funny, but as an ad… I’m not so sure. I always found the “I’m a Mac” “…and I’m a PC” adverts obnoxious, and the current “If you don’t have an iPhone – well, you don’t have an iPhone” adverts smug and misleading.

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