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Content creators and social networks have been working in tandem as well as fighting one another for the past decade. There’s a balance between getting content out there and making money from it that few have been able to master, and the dreaded paywall is edging its way onto YouTube via channel subscriptions, much to that community’s discontent.

Pheed however is a social network that embraces the paywall. In fact, it’s where they plan to develop their only revenue stream as advertising is non-existent. Surely this would repulse users. Paying for content? Bah! Well, it’s a gamble Pheed is willing to make. They’re also pinning their hopes on mobile — with main ports of access to the service being through mobile apps.