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Now that smartphones are the next big thing, a war is erupting between major players to grab a huge userbase and huge profits at the same time. As always, Apple wants a piece of everything, while Google plays dirty by undercutting Apple as and when it can. Their latest area of contention is subscription and in-app payments.

While Apple’s policy created a huge uproar in the digital universe, Google’s policy on subscriptions was welcomed a bit, but largely got eclipsed by the negative press Apple was getting. So how does this is going to affect us, the consumer?